Author: kraton

Entropy Energy Sdn Bhd (Entropy), a locally incorporated Malaysia based company has embarked into an interesting business portfolio to revive Jamu drinking as daily supplements to all Malaysians.  Jamu is essentially herbal drink made up from natural plants and herbs to increase our body immune system.  While it’s rich in antioxidants, drinking Jamu could be challenging due to its bizarre taste with mixed of bitter and tanginess that discourages consumptions especially for young children. 

Jamu Kraton Asli

Entropy has recently announced their intention to revive Jamu drinking tradition by altering the recipes to ensure good taste and suits people of various background, while retaining its nutritional benefits.  The first product under the brand name Kraton will be launched by end-June 2022.   This first Jamu product will be branded as Jamu Kraton Asli.  The name Kraton was taken from the Javanese ancient history that refers to The Queens palace.  It is here the best and most secret Jamu recipes were kept and only meant for the royal consumptions and their aristocrat friends. 

Get Your Jamu Kraton Asli Here

Entropy is branding Kraton Jamu Asli as the “Mother Jamu” or also known as “The Origins” for which other variation of Kraton Jamu products shall be derived.  For example, down the line in early 2023, Entropy shall launch special Jamu called “Tombo Ati” which is meant for cholesterol management. Tombo Ati is Javanese words for Heart Cleanser, which comprises of concoctions of “Mother Jamu (The Origins)” and a few other herbs that can significantly help to reduce cholesterol in the blood stream.  

Jamu Kraton Asli is a specially blended herbal concoctions that comprise of turmeric, red ginger, black pepper, tamarind, sinom, honey, mango, palm nectar, acacia fiber and iodized salt.  Turmeric, Red Ginger, Tamarind, and Black Pepper is the main components that are responsible to enhance our immune system since its rich in compounds like curcumin, gingerol, and piperine.  These compounds are known in the medical world to be effective antioxidants since it has anti-inflammatory, anti-cancer, anti-coagulant, and wound healing properties.

Honey, mango, sinom, palm nectar, and iodized salt are used to neutralize the tanginess and bitterness of the main herbs. Each of these flavoring herbs also carries various medical benefits that supplement the main herbs.  Acacia Fiber on the other hand is known as Water Soluble Fiber (WSF) that act as a natural stabilizer for the overall concoctions while it also assists in weight management by suppressing appetite.  Acacia fiber is also a natural source of pre-biotic for our digestive system and it promotes better gut management. 

Little is known about the role of iodized salt in this part of the world to our daily health.  Entropy is utilizing only iodized salt in Jamu Kraton Asli recipe for reasons.  Iodized salt is very important  since our thyroid gland relies on iodine to increase the production of thyroid hormones, like triiodothyronine and thyroxine. These hormones are vital to our health, as they regulate blood pressure, body temperature, and heart rate. Proper bone and brain development in pregnancy and infancy are also dependent on these thyroid hormones.  Lacking iodine in diet may also cause enlargement of thyroid gland, a condition known as goitre. 

Jamu Kraton Asli tastes good that you hardly recognize it as herbal drink.  It tastes more like juices but packed with powerful nutrients and vitamins.   Entropy is now acquiring KKM (Ministry of Health) permit for Kraton Asli categorization under Food and Beverages.  To instill public confidence on the effectiveness of its nutrients, Entropy took the initiative to have Kraton Asli tested by SIRIM (Standard and Industrial Research Institute of Malaysia) to verify its content as safe and contains antioxidants, anti-inflammatory, anti-aging, anti-coagulant, and others.  The results of these tests will be shared in this website for public references.

Get Your Jamu Kraton Asli Here

Let’s look forward for the launch of Jamu Kraton Asli by June 2022 and share the experience in consuming this Royal Drinks. 

In this article we will explain real fact between Jamu Consumption vs Covid-19 Pandemic in Indonesia country.

For the past two years, Covid-19 Pandemic has impacted everybody worldwide including Malaysia and Indonesia. While the pandemic is well managed in Malaysia, the situation is the opposite with its neighboring country, Indonesia. With population of 279 million people spread across 17,508 islands, managing Covid-19 pandemic in Indonesia is indeed a nightmare.  Unlike western countries, it’s a very challenging for Indonesia to reach out and educate every one of its citizens to be vaccinated.   

Dapatkan Jamu Kraton Asli Di sini

Reports published by local medical experts believe that almost one in each family has been infected with the virus, even though official reports published by Indonesian authority is a lot lower, even lower than Malaysia.  Its strongly believed that report by the Indonesian authorities are well “massaged” to avert panic.  Nevertheless, despite all these, we don’t find dead bodies everywhere in the street of Jakarta either. 

One interesting culture that we noticed is that Jamu consumption (herbal drinks) has been actively promoted by its president Jokowi, the ministers, and provincial leaders.  You can even find Mr. Jokowi in TikTok Jamu consumption while reminding his people to drink Jamu every morning to boost immunity and stay healthy.

“Well, what is it to do between Jamu consumption and Immune System? “

Well, what is it to do between Jamu and Immune System?  A study indicates that Jamu consumption can be back dated to a history of 1,300 years during the Javanese Mataram Kingdom.  Until today, Jamu is still well consumed by Indonesian and some smaller group of Malaysian amongst Malay of Javanese descendant.  There must be some great benefits for which Jamu drinking tradition can last for 13 centuries. 

Dapatkan Jamu Kraton Asli Di sini

Studies indicate that for each Jamu variation, it will contain two main herbs as its mother origin i.e., turmeric (curcuma longa) and red ginger.  Cross references with dozens of medical journals confirm that both Turmeric and Red Ginger has chemical compounds that provide antioxidants, anti-inflammatory, anti-coagulant, and anti-cancer properties to our body.  Thus, it is a natural immune booster herbal drink.  Please note that these medical benefits are attributed by Curcumin and Gingerol that was naturally derived from Turmeric and Red Ginger. In the west, Curcumin benefits is highly regarded that you may find dozens of curcumin tablets sold in pharmacies.

So, since Jamu consumption is a daily culture in Indonesia, it is not a surprise that they manage to avert bigger impact of Covid-19 to the people at large.  No wonder that even the President himself made many Jamu drinking promotions over social media to insure his people are well protected.  We may not be able to confirm this theory.  But again, let us ponder why aren’t there millions of dead bodies in the streets of Indonesia despite lower vaccination rate and lack of compliance to SOP. Could it be the Indonesian have high immunity level than Malaysian?  Could it be Jamu plays important roles in boosting their level of immunities? Think again.

Recently, Entropy Energy Sdn Bhd has embarked into a project in reviving Jamu drinking among Malaysian across all ages, gender, and races.  Entropy developed its own Jamu line branded as KRATON.   The first product is named “Kraton Asli” with special emphasis to remove tanginess and bitterness taste of Jamu that prohibits regular consumptions.  Jamu Kraton Asli is planned to be launched around end-June 2022.  The product shall carry KKM endorsement and with SIRIM certifications.

 Please look around and keep in mind the name of JAMU KRATON ASLI.